Spider-Man, one of the main keys to add new PS4

Mima Sony PlayStation different markets to reach new milestones.

Shawn Layden is one of the big hats behind the PlayStation brand. Sony Interactive Entertainment America attended the British Telegraph in the past E3 2017 and took the opportunity to discuss sales and millions of consoles PlayStation 4 that they managed to sell around the world. How to increase the number on the way to 100 million units ?

Layden will have their opinion and their own questions about it: "As I tell my sales guys, the sixty million are to sixty million easy to sell," he joked, "to achieve the next goal must study how we Let's grow the pie. It is not a matter of having stolen the game share or material to other people, the problem is that the pie develops so, how can we reach more people in the world of video gaming? ".

He believes that the key is to give each market what is required, and that Europe thinks of social gambling in the United States thinks Spider-Man: "Our European studies work on the social gaming field with great potential for Supporters of Europe but for us in America I think the biggest business opportunity we have to expand the pie is in games like Spider-Man "

Layden explained that "Spider-Man is probably the most famous cartoon character in the world and can do something great with the game, and how Insomniac brought a Spider-Man title Which allows you to play with the hero we always wanted to do. I think we can attract new users who do not yet have the power of people like the present. "

Spider-Man closed the Sony last E3 2017 conference. The game is one of the most awaited productions of the moment. Do not hesitate to check out our latest breakthrough on what to expect from the newly created parent company of Spyro or Ratchet and Clank.