Take-Two, the publisher of GTA 5, do not want to squeeze consumers

"We are not looking for them to the last penny. "

Strauss Zelnick, CEO Take-Two, spoke with conference participants gathered by the US Gamespot site on the still tricky issue of microtransactions Match with some of their recent games like GTA Online, the multiplayer aspect of the super great Theft Auto V.

"You can not offer free content to people in perpetuity, it's not a business model. But also try to optimize to the maximum power monetization of everything we do, "admitted Zelnick. "What worries me is that if we did that, people would eventually realize. You may not know anything positive, but in the end, yes I end up feeling ".

"When you pay too much for something, even something really good, is something that bothers you. Too expensive for something that does not go over is even worse. But pay too much for something that is really good, even if you can afford it, I usually leave a bad feeling. "Do not want our consumers to never feel that way," said Zelnick.

"I think there is more wood to cut because I think we can do more, and we can do more without interfering with our strategy of always being the most creative and ethical approach, Satisfy consumers. We do not want to get them every penny ".